Back in May, I talked about writing posts and articles to support your crafts and promised that eventually I would write about creating content hubs around these posts and articles to further your crafty site's visibility in the search engine results.
What is a content hub? It's a bunch of "content" (posts, articles, pages) that are about a similar subject matter that are linked together. And if you followed our earlier post on how to choose keywords- the content should all be using the same keyword or set of keywords.
Technically speaking right now, I am creating a "content hub" of SEO information for craft sites by creating this page and linking it to the Writing Posts and Picking Keywords posts. Still following me?
Well, rather than re-invent the wheel, I am going to point you to an excellent piece on this exact subject that you can follow to create content hubs at Conversation Marketing.
Go, read that. Come back. I'll wait.
To really bring clarity to this subject, I created a crafts based image to help really bring it home:
You get the idea! Linking similar content is not only great for search engines, but readers too. Now they can find more of your stuff easily and faster and will continue to visit page after page.
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